By LORRAINE U. MARTINELLE DUDLEY, Mass.—Nichols College has launched for fall 2019 two new marketing concentrations, “digital and social media marketing”and “marketing analytics,” to meet the increasing demand for marketing professionals with these skills. The U.S. Bureau of Labor and Statistics reports that employment of marketing managers, sales agents, and advertising and promotion managers is expected […]
marketing
STUDENT PROFILE: For Junior Hope Rudzinski, Three’s Not a Crowd
By RONALD SCHACHTER DUDLEY, Mass.—Hope Rudzinski was the last of three siblings to choose Nichols College, but she was not following in the footsteps of an older brother or sister who were already at the College or had graduated. In fact, she and her brother Zach and sister Carlie are triplets, and all currently juniors. […]
STUDENT PROFILE: For Ian Spencer, Charity Starts at Center Ice
By RONALD SCHACHTER Nichols College senior Ian Spencer co-captains the men’s ice hockey team and has played a big role in the team’s winning seasons over the past four years. He points to last year’s Commonwealth Coast Conference championship and the team’s performance in the NCAA Division III tournament as the high points in his playing […]
Nichols Students’ NC22Challenge PTSD-Awareness Campaign Raises Enough Money to Pay for Two Veterans’ Treatment at The Warrior Connection
By HOPE RUDZINSKI DUDLEY, Mass.—For Nichols College, the season of giving started Nov. 1, with the #NC22Challenge to help The Warrior Connection (TWC), a non-profit organization in Vermont that supports military veterans suffering from Post-Traumatic Stress Disorder (PTSD). Students in two classes taught by Nichols Professor Priscila Alfaro-Barrantes, Ph.D., organized, marketed, and participated in the #NC22Challenge. […]
Nichols Students’ #NC22Challenge Fundraiser for Veterans Exceeds Goal
By PRISCILA ALFARO-BARRANTES, Ph.D. On behalf of my Nichols College classes, “Learning to Lead 101-08” and “Principles of Marketing 202-04,” I would like to thank you for participating in our #GivingTuesday campaign, the #NC22Challenge. My students’ goal was to raise $2,500, but with your help and support we reached and exceeded that goal. The total amount […]
Baking Steel Founder Speaks to Nichols Entrepreneurship Students
Entrepreneur and author Andris Lagsdin, founder of Baking Steel, spoke to Entrepreneurship and Consumer Marketing classes at Nichols College Friday, Oct. 26, about his entrepreneurial journey to create the world’s best consumer cooking surface. Nichols thanks Andris for his willingness to help our students find their passion and share advice about how to create and market […]
Did You Know? Nichols Supports High School Entrepreneurs with New Scholarship, Grant
Nichols College has deepened its commitment to partnering with high school DECA entrepreneurship and FBLA (Future Business Leaders of America) groups: Individual high school students who participate in DECA or FBLA programs and enroll at Nichols are eligible to receive a newly created scholarship. In addition, DECA and FBLA teams that win practice competitions at Nichols will […]
Nichols Business Students Place in Top 4 at Annual Negotiation Competition
BY LORRAINE U. MARTINELLE WACO, Texas—A team of Nichols College students won fourth place at the annual Baylor Business Negotiation Competition April 6, 2018, at Baylor University’s Hankamer School of Business. Participating were junior marketing majors Ian Spencer of Hawthorne, N.J., and Benjamin Campbell of Duluth, Minn.; and sophomore finance major Vincent Crivello of Rosemere, Quebec, Canada. The […]
New Nichols Website Launched
The Office of Marketing & Communications team is happy to announce the launch of Nichols College’s new website. The website’s new look is a culmination of several months of discovery, design, and development. The Website Redesign Committee’s goal was to provide a more guided pathway for prospective students and their families. Additionally, the Committee took […]
Boston Business Journal Publishes President Engelkemeyer Column
Boston Business Journal recently published an opinion column by Nichols College President Susan West Engelkemeyer, Ph.D., about higher education branding: “Where Have You Gone, Don Draper: Our Colleges Turn Their Lonely Eyes to You.” Be sure to check out the President’s blog, Direct Connections from The Hill.