Nichols Launches New Business Concentrations in Marketing Analytics, Digital and Social Media Marketing

By LORRAINE U. MARTINELLE DUDLEY, Mass.—Nichols College has launched for fall 2019 two new marketing concentrations, “digital and social media marketing”and “marketing analytics,” to meet the increasing demand for marketing professionals with these skills. The U.S. Bureau of Labor and Statistics reports that employment of marketing managers, sales agents, and advertising and promotion managers is expected […]

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 Media Interview Nichols Professor Jean Beaupre on the Lack of Women in Leadership Roles

Nichols College Professor Jean Beaupré, faculty advisor to the Nichols Institute for Women’s Leadership, was interviewed by “Worcester News Tonight” on the lack of women in leadership roles in central Massachusetts. Watch the news clip below. Professor Beaupré was also interviewed for the Worcester Business Journal‘s Feb. 18, 2019, article “$416K vs. $220K: The Central Mass. […]

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