Nichols Launches New Business Concentrations in Marketing Analytics, Digital and Social Media Marketing

By LORRAINE U. MARTINELLE DUDLEY, Mass.—Nichols College has launched for fall 2019 two new marketing concentrations, “digital and social media marketing”and “marketing analytics,” to meet the increasing demand for marketing professionals with these skills. The U.S. Bureau of Labor and Statistics reports that employment of marketing managers, sales agents, and advertising and promotion managers is expected […]

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