By LORRAINE U. MARTINELLE DUDLEY, Mass.—Nichols College has launched for fall 2019 two new marketing concentrations, “digital and social media marketing”and “marketing analytics,” to meet the increasing demand for marketing professionals with these skills. The U.S. Bureau of Labor and Statistics reports that employment of marketing managers, sales agents, and advertising and promotion managers is expected […]
social media
Nichols Students’ NC22Challenge PTSD-Awareness Campaign Raises Enough Money to Pay for Two Veterans’ Treatment at The Warrior Connection
By HOPE RUDZINSKI DUDLEY, Mass.—For Nichols College, the season of giving started Nov. 1, with the #NC22Challenge to help The Warrior Connection (TWC), a non-profit organization in Vermont that supports military veterans suffering from Post-Traumatic Stress Disorder (PTSD). Students in two classes taught by Nichols Professor Priscila Alfaro-Barrantes, Ph.D., organized, marketed, and participated in the #NC22Challenge. […]
Nichols Students’ #NC22Challenge Fundraiser for Veterans Exceeds Goal
By PRISCILA ALFARO-BARRANTES, Ph.D. On behalf of my Nichols College classes, “Learning to Lead 101-08” and “Principles of Marketing 202-04,” I would like to thank you for participating in our #GivingTuesday campaign, the #NC22Challenge. My students’ goal was to raise $2,500, but with your help and support we reached and exceeded that goal. The total amount […]
Webster Times: Nichols Explores How the Web Watches Us
Nichols in the News Editor’s Note: The following article appeared in the Nov. 9, 2018, edition of The Webster Times. By GUS STEEVES STONEBRIDGE CORRESPONDENT When you look into your iPhone screen, who or what is looking back at you? That was the general question behind last week’s “iPhone or iSpy” forum at Nichols College, where […]
Nichols College Counterterrorism Studies Professor: ‘How Do We Prevent School-Shooting Copycats?’
DUDLEY, Mass.–Feb. 16, 2018–Nichols College Counterterrorism Studies Professor Allison McDowell-Smith, Ph.D., shares the following perspective on school shootings: While it’s important that law enforcement authorities and school administrators understand the how-and-why of this incident, do we want our entire society knowing all of these details? Are these details what’s stimulating the increase in school violence threats […]