By ABBY DePASQUALE It is easy for students to lose their personal brand when heading into an interview. They often focus on saying all the right things when answering questions that are asked of them and forget to state their top selling points. As associate director for the Career and Professional Development Center and a […]
branding
New Nichols Website Launched
The Office of Marketing & Communications team is happy to announce the launch of Nichols College’s new website. The website’s new look is a culmination of several months of discovery, design, and development. The Website Redesign Committee’s goal was to provide a more guided pathway for prospective students and their families. Additionally, the Committee took […]
Boston Business Journal Publishes President Engelkemeyer Column
Boston Business Journal recently published an opinion column by Nichols College President Susan West Engelkemeyer, Ph.D., about higher education branding: “Where Have You Gone, Don Draper: Our Colleges Turn Their Lonely Eyes to You.” Be sure to check out the President’s blog, Direct Connections from The Hill.